( the build log )
Build log & attribution science.
What we're building, and how honest marketing measurement actually works. Weekly, numbers included.
Attribution science7 min read
Meta claims 47, we verified 19: how claimed-vs-verified reporting works
Ad platforms grade their own homework. Here's why they over-claim, and how we store the claim next to the receipt.
2026-06-24
Attribution science7 min read
The three confidence tiers: an honest attribution primer
Exact, strong, inferred — how to grade every marketing number by how much proof stands behind it.
2026-06-17
Creator economy7 min read
What a $500 micro-influencer deal should actually return
How to think about a $500 creator deal, set up the tracking, and do the cost-per-signup math with receipts.
2026-06-10
Build log8 min read
Build log #1: the event log that never lies (schema tour)
An append-only events table, identity merging, and recomputable attribution — a tour of the schema under GrowthCrew.
2026-06-03
( final room — start free )
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